The Cornerstones Of Successful Internet Entrepreneurship

cornerstones-successful-internet-entrepreneurship

Running a successful internet business can look so simple when you are on the outside looking in. You look at a successful internet entrepreneur and he doesn’t look like he is doing anything special but he is living the good life. It really doesn’t look like he is working all that hard. He seems to be enjoying life immensely.

All he is doing is sitting comfortably in front of his own computer in his own very comfortable home a few hours a day. He talks on the telephone and seems to be enjoying every conversation.

Apparently, running a successful internet business is the proverbial ‘piece of cake’! Right? WRONG!!! Wrong, wrong, wrong!

You are looking at the results of a very, very long and tedious process that consisted of many very long, late-night hours and a lot of blood, sweat and tears over a period of several years.

It is more than a little bit likely that he first placed four corner stones first as he began the long process of building his successful Internet business. Those four cornerstones upon which he built his success are:

Having The Right, Healthy Mindset

The success of any business both of the online variety as well as the offline variety require the right mindset from the get-go.

A right and healthy mind set will not guarantee success but a wrong and unhealthy or unrealistic mindset will most assuredly guarantee failure. So the right mind set is the first corner stone that must be laid upon which a successful business can be constructed.

What is a right and healthy mindset? There are things that it is as well as things that it isn’t.

A right and healthy mindset IS the willingness to work as hard and as long as is necessary to achieve the goals that has been set. A right and healthy mindset ISN’T the belief that success will be easy, quick or painless.

Those who believe that they can make an internet business enterprise thrive without having to actually put in any time or effort are simply doomed to failure from the beginning.

There are schemers and scammers out there in cyberspace that are just waiting eagerly for those to come along who are looking for easy riches.

A right and healthy mindset IS the willingness to take the time to make a good, solid business plan that is based upon sound business principles.

A right and healthy mindset ISN’T just jumping in feet first and hoping for the best. The best that can happen under those circumstances is that you get out with anymore than two cents to your name.

‘Flying by the seat of your pants’ is NOT a plan…it is just plain suicide in the world of internet marketing. If you don’t have a formal education in business, you need to find people who do have that kind of education and seek then follow their advice.

Recognizing And Using Leverage

There are dozens of business models out there. Some are more successful than others but they all come with their own set of pros and cons.

The idea is to get the most bang for the buck. You need to use all of the power of the Internet to make your e-business successful. You really cannot afford to leave any stone unturned.

If you are a real go-getter, the temptation is to do everything first and that isn’t possible. You need to make a realistic plan and build one thing upon another until you have a good solid base from which to operate.

Once you get a website built, you will need to begin leveraging SEO (search engine optimization) and gaining page rank.

One thing does lead to another, of course, but one of the quickest ways to leverage SEO is to add a blog to your website. This is a way that you can get much more quickly indexed by the search engines.

Leveraging also includes branding yourself, your website and your products. One of the quicker ways to begin to get yourself branded is by investing in PLR (Private Label Rights) products and changing the names of those products to include your own name or logo. (Don’t forget that there must be some rewriting done.)

This is probably the quickest way to become branded as well as gain credibility on the internet.

Remember that reputation and credibility are everything on the internet. Don’t take any shortcuts and never damage or allow others to damage either.

It Is Not What You Know, But Who You Know

That is an old saying. “It is not What you know, but Who you know that counts”. Setting a cornerstone of good solid relationships is an important aspect of building a successful e-enterprise.

Working hard at building good solid business relationships is worth every minute of time that you invest in it. Business relationship building should be one of your top priorities.

In order to build business relationships, you insert yourself into business situations where you will meet others who have businesses that are similar to or complimentary to your own business. You develop relationships over a period of time.

There are several ways in which to accomplish this task. One way is to participate in teleseminars or webinars that are related to your business.

You will learn a lot, of course, but equally important, you will come in contact with those who are already succeeding in the niche market that you are working in.

Of course, attending real brick and mortar world seminars is an even better way to begin to build friendly business relationships with not only your peers but also with those who are in a position to help you.

Find A Capable Mentor

It isn’t likely that there is a more valuable asset that a new e-entrepreneur can have than a good and capable mentor. Someone who has already made all of the mistakes can help you to avoid making all of the mistakes yourself.

They have the wisdom that comes from experience to point out pitfalls and to help direct you toward the better of choices.

Of course, these successful internet marketers are not going to be interested in wasting their time on a person who has not already worked hard to lay those first three cornerstones themselves.

These potential mentors are looking for newcomers who show that they have a right and healthy mindset, who are working hard at leveraging and who are well aware of how important it is to know all the players and the RIGHT people.

It short, the newcomer most likely to get a mentor is one who is already working hard and helping himself and not looking for someone who can just smooth the way for him.