There are a number of internet website promotion strategies available today, and many online businesses are already employing one or more of these strategies. And yet, if you look at the many of the websites, you’ll find that not all of them are successful – even if several marketing strategies have already been applied to the websites. Why? Well, the answer lies on the utilization of the strategies.
When using the various online marketing strategies, there are rules to follow – things to do and things to avoid. No matter what strategies you employ, the wrong usage of these strategies mostly lead to failure. So, be sure that you don’t waste your time using effective strategies ineffectively. The following are what you should do and refrain in website promotion:
On Your Articles And Content
What To Do:
* Make them keyword-rich: include keywords in the title and in the body of the articles to improve your search engine optimization and page ranking.
* Submit as many articles as you can to as many article directories as possible.
* Make all your content relevant, informative, clear, and easy to read. This is important in establishing trust among your readers and potential customers.
* Always include call to action in your content.
What Not To Do:
* Do not over-saturate the keywords – search engines do not approve of high keyword density in the article, so work within the limits.
* Do not bother with outdated and tricky keyword placement techniques in your site such as the invisible text – search engines are now familiar with these tricks and will most likely penalize those who use them.
On Your Links
What To Do:
* Submit as many links as you can to as many website directories as possible.
* Choose the text in your links carefully, incorporating the right keywords to obtain relevant clicks.
* Take advantage of free ways to build your links: exchange links with other website owners, leave a signature link in relevant forums, and comment on different website and journal posts.
What Not To Do:
* Do not waste your time posting your links on unrelated and non-relevant forums, websites, and blogs. You will only attract the wrong traffic in these places because these are wrong markets.
Because the success of your internet website place promotion campaign will not only depend on the strategies you employ but as well as on the proper use of the strategies, it’s vital to keep in mind all the dos and don’ts in internet marketing. These can make the difference between a successful and a failed website promotion campaign.
There are various ways in which you can market your online business. The reason for marketing an online business is in order to get that all important traffic to visit your site. This traffic consists of visitors, who will then become your customers and start purchasing your product or service from you.
The first thing you need to do is learn how to optimize your website so that it will start getting ranked in the top three search engines (Google, Yahoo and MSN. The sooner you do this the faster it will get ranked and the sooner the traffic will start to appear at it. A great way of doing this is by investing in either a book, E-book or Ecourse on how to optimize your site, or you could try some of the following methods instead. The best way in which you can optimize your website is by ensuring you have back links to your site. This is where you have links to your site placed on other sites through various different methods.
It is important that the articles you write are interesting and full of useful information regarding your niche. This is probably one of the best ways around for gaining more traffic to your website. Not only is it free, as there are many article sites around where you can have your articles published for free, but each article you have published will be providing a link back to your site. This means that you are helping to gain even higher rankings where search engines are concerned. When writing an article, you should always include information about you, the author (this will usually be in a resource box at the bottom of your article), and do not forget to include that all important link to your own website.
By distributing to numerous article sites, you are not only gaining traffic (as and when someone sees it there, they will click on your link if they like what they saw), but also you get a link that points directly back to your site, which the search engines use to rank sites.
However, if you are someone who dislikes writing, then you could always look at using a ghostwriter. There are many sites around today who offer ghostwriting services, but when initially setting up an online business, this may not be an expense that you want to incur.
When using these, do not forget to include your signature line at the end of any comments that you make, as this will then provide a further link back to your site. The best bet is to stick to forums that are on the same topic as what you are trying to sell. Not only will you be learning about your potential customer’s desires, but you’ll be able to establish yourself as an expert in the field.
Blogs are a great way of ensuring you get back links to your site. So why not start a blog on your website? But ensure that you post to your blog several times a week and think of it as a news page for your site. Certainly blogging is one of the best ways to attract and retain visitors to your site.
An ecommerce design for a website can be more costly than a standard static design but if you are serious about your internet-based business and its capability to handle financial transactions, an ecommerce design is absolutely vital.
When starting out your business where funds are tight, you may be swayed towards alternative website designs due to their lower cost. And while you persist with those designs until your business gains traction, it is best to switch to an ecommerce design once you can afford the development expense due to the many advantages that an ecommerce design offers.
You will still be able to conduct your business with a standard website design and focus on lead generation through a contact form, email or a phone number. But if you want to perform financial transactions, it gets time consuming because more manual tasks are needed. Your customers’ options to make payment are by sending you a cheque, money order or direct bank transfer. You will then need to manually process orders and payments, and matching the order to the payment can get difficult at times, and your order fulfillment process might be inefficient. You might get angry customers and a negative reputation, and if you provide poor customer service, it doesn’t bode well for your business.
You must also take note that online shoppers are generally impulse buyers. If it takes too many steps to purchase from you, many will simply surf away from your website and look for alternatives, so your sales potential greatly diminishes.
In the long run, it will definitely be more viable to have an ecommerce website design which can accept payments online. Customers are able to place orders easily and quickly with minimal mouse clicks, especially if you include a shopping cart feature in your website. Multiple products or services and be ordered in the same order and the total amount can be automatically summed up, including taxes and delivery charges. The customer can then make online payment to complete the order.
More advanced ecommerce website designs offer tracking status of the order, so customers can be updated in real-time as to the status of their orders through order confirmation, shipping confirmation and tracking confirmation.
The main benefits of an ecommerce website design is that it automates the sales process, improves customer confidence, increases sales, and saves you heaps of time in the order processing and follow-up processes. While an ecommerce website design can cost more than a standard design, your ecommerce design will pay for itself many times over in the long run due to increased revenue and time saved.
Making a living doing something you enjoy and have a passion for is everyone’s dream. Don’t be surprised that by just starting your own ecommerce website, you could be living your dream. The best part is, it doesn’t take long to achieve this. It may sound daunting or difficult to set up an ecommerce website but it could turn out to be a lot of fun!
A business built around your hobby is probably the best and easiest type of business to start. You already have the passion for it and the expertise to make it work. And since it’s your hobby, you definitely have the enthusiasm necessary to keep it going and make it grow.
At the same time, using an ecommerce website to set up a business is a great way to start running your own business. There are many ecommerce website packages available today and you need very little money and expertise to get started. And you could be doing this all from the comfort of your own home.
Any kind of hobby can be adapted into a business with an ecommerce website although some hobbies may be more adaptable than others. If your hobby is making diaper cakes or beaded necklaces, you could sell those items you made on the ecommerce website. If your hobby is something like cycling or fishing, be a little more creative – you could perhaps develop an online magazine about cycling or fishing and sell it using the ecommerce website.
Even if you have a fair bit of knowledge on web design, it might be a good idea to engage professional web development services to set up your ecommerce website. Once it’s all set up and you’re starting to earn and make a living from your hobby, your new business is just a labour of love! Now wouldn’t we all want that?
By setting up a business plan, you are road mapping your way to success. It will help you to develop your business goals and strategies, as well as providing you with a better understanding of the marketplace. It will also highlight any business strengths or weaknesses that you may have, as well as providing you with an opportunity to take a close look at your competitors. If you want, you can also include financial projections, historical data and growth expectations into your business plan.
With any good business plan, it should show who the target audience is, and just how the product or service that is being provided will meet or exceed their needs and expectations.
When organizing a business plan it is best if you break it down into sections such as:-
1. Business summary – The product or service you want to provide.
2. Market analysis – Research on the product or service and how the competitors are doing.
3. Product positioning – How to make it more prominent compared to your competitors.
4. Market strategy – How are you actually going to market it?
5. Customer analysis – Look at what the customer wants or needs.
6. Financial analysis – What you need to invest in order to set up the business and to keep it going while it is just getting started.
7. Overall business goals – What you hope to achieve in, say, a year’s time.
But what is more important is that once a business plan has been developed, it should not lay in the back of a drawer somewhere. It should be a working plan that you can refer to when you need to.
The best way to make a business plan is to keep it simple (one or two pages should be all you need).
Certainly one of the best things you can do when starting an online business is to create a plan then stick with it.