Important Marketing Benefactors

Let’s explore what are the most important benefactors in marketing.

Branding Yourself As An Authority

Branding is VERY, VERY important. Today, the average consumer is spoilt for choices and only the ‘best’ wins. Now, you may not have the ‘best’ product in the world, yet you can position yourself as the ‘best’ with a few good marketing strategies.

What makes you different from the guy down the street? In order to succeed in whatever field that you are in, do you know that you need to establish yourself as some kind of authority on the product or service that you are providing?

People in the 21st century are inherently skeptical because there are a thousand and one other brands out there. It is much harder to acquire a new customer than it is compared to keeping an existing one.

When you have the expert branding, people are more likely to treat you as an authority and listen to every word you say rather than treating you like a sleazy salesman trying to get into their pockets.

Branding yourself also gives you tremendous CONFIDENCE! After all, when people listen to you and they take notes, you know you’ve hit the jackpot!

Building Your Credibility

Credibility is very closely associated with branding. Branding will help you to get the first sale, but your credibility is what keeps people coming back for MORE! When you have built your credibility in your business as a trusted brand, it takes far less time to get repeat sales from existing customers and the people they refer compared to convincing them from scratch.

Don’t look down on the customer with a buying power of $3 or less. A customer that spends $3 over a period of 2 years can amount to a lot of money. Furthermore, they are likely to recommend other customers to your doorstep!

Remember the story about the foolish milkman? The foolish milkman refuses to service a young chap who lives far down the street. He thinks that it is not worth the trouble. He doesn’t realize that that young chap will someday get married and have 3-4 kids who will consume much more milk somewhere down the line! Never ever discount a single customer!

And that’s not all, when you are credible, you become the ‘go to’ guy when people think of the product or service that you are offering (therefore saving you time and money in acquiring new clients and customers).

Is Your Business Scalable?

Scalability is very important. You can’t do everything by yourself as you only have 24 hours in a day. Can you leverage or outsource your tasks?

In any business model, you must be able to find a business model that scales upwards. In other words, it means that the business will earn you more money the longer you are in that industry.

If the business or the market that you are in requires you to work longer and longer for the same amount of pay, then you either need to innovate a new idea or get out of it as soon as possible.

Build Your Business Flexibly

Nothing is permanent in the 21st century. Now it is not about the strongest that survives but rather the one that adapts to changes quickly!

You must be able to adapt quickly to market changes like rising costs and changes in the demand. If you are not good at adapting, you will miss out on a lot of opportunities.

You don’t want to start changing only when you are running out of money or when all your customers have ran away to your competitors! By then it would be too late!

Successful Marketing With Proven Marketing Tactics

Online marketing is the result of ambition, determination, commitment, and a desire to succeed. It’s also dependent on successful marketing tactics that attract visitors, drive sales, and retain long-term loyal customers. Marketers are highly focused on advanced marketing tactics that enable them to successfully grow an online business. They are the leaders and winners in the world of online marketing and sales.

The good news is that there have been many people who have tried, failed, tried again, failed again, and finally succeeded in identifying the most effective marketing tactics for an online business. Learning from the mistakes and successes of other thriving marketers gives today’s marketers the ability to come out of the gate running — and with some ambition and hard work, move ahead of the pack to become a leader.


Take action

One of the first rules of online marketing is to take action.

The web is a dynamic, rapidly-growing medium where businesses are created every day. If you sit and think about what you are going to do every day and never take action, you will never get where you want to go. Marketing tactics are useless unless you take action and execute them.

This takes us to the next critical point of online marketing. You must know and understand where you want to go before you begin your journey. Without a clear understanding of where you want to go, how do you know what you need to do? How do you create tactics and take action?

Establish goals

This makes it critical to envision the success of your business and know what you want to accomplish through your marketing tactics. Goals lead to strategies and then to tactics.

Before you take the first step on your online journey to successful entrepreneurship, establish your goals and objectives. Plant them firmly in your mind and envision yourself succeeding. Starting with a positive, ‘can-do’ attitude is the best way to start any business or venture. Once you have your goals for success implanted in your mind, it’s time to get started on the journey of a lifetime.

Define your business

Starting your online business means understanding what your business is all about. What is it you want to accomplish? What do you need to do to reach your goals? What marketing tactics will help you succeed?

Success is heavily dependent on your ability to dissect and understand your business. You must be the expert in your niche and you must carefully evaluate what your customers want. Once you identify what they want, it is essential to determine how you can deliver those results for customers.

Basic marketing tactics

Now that you have your business firmly outlined and clarified, deploying basic tactics is next on the list. And that starts with knowing how to market what you have to offer. Basic marketing tactics include:

1. Creating a ‘brand’ or identity around your product

2. Creating a simple marketing message

3. Establishing a credible website

4. Creating a presence as an expert in a niche

5. Defining the benefits or value of what you have to offer

6. Deploying search engine optimization techniques (SEO) to attract and drive traffic

These are some of the early, basic marketing tactics that must be mastered. As your marketing plan unfolds, integration of more advanced marketing tactics will enhance your online presence and position. They will also further the growth of your business through the use of proven techniques that create a unique value proposition for the targeted audience.

Build your business step-by-step and do your homework to evaluate the most effective marketing tactics available. Learn from other successful marketers and save yourself weeks, months, and years of effort by taking advantage of proven techniques whenever possible.

The sooner you know where you want to go, the sooner you will arrive.

9 Marketing Tactics To Create Strong Customer Relationships

Online users are always searching for something of value to them. Whether it’s information, products, or services, they are looking for an answer to a question or a problem. Online marketing tactics are especially important with the increase in competition across the internet.

One of the most important aspects of building an online business is to create a business that values and appreciates customers and potential customers. This means marketing tactics that build a strong, trusting relationship with customers are important. Building trust starts with the first encounter with your website and continues with every single subsequent interaction.

According to Nobel Prize-winning scientist Daniel Kahneman, we experience approximately 20,000 moments each and every day. A moment is the few seconds it takes for the brain to evaluate and record an experience. These experiences can be either positive or negative and your website, headlines, content, or responses can make a huge difference in how people record the experience – and their reaction also determines what people do next.

When people visit your site, they quickly scan the headline to see if they want to read more. They continue reading if they are engaged and intrigued and they want to learn more about what you have to say. This is a great place to start building a relationship with customers. Be sure that you say what you have to offer and do not make false promises or you’ll lose customers quickly.

It’s important to build this connection with customers and website visitors to gain their commitment and loyalty. They will also become tremendous assets as their trust grows and they promote and advertise your website to their friends, colleagues, and social network.

Relationship marketing is a valuable marketing tactic for online entrepreneurs. It has been an important part of sales in the off-line world for decades and now it has found its way to the Internet.

But building a relationship online is different than having a face-to-face discussion and opportunity to persuade potential customers to make a purchase.

Some of the most effective tips and methods deployed to begin building a positive relationship include:

1. Make every customer interaction count.

2. Follow-through on commitments and claims about products or services.

3. Offer benefits and product value that responds to the customer’s desires.

4. Treat customers as individuals who are respected and valued.

5. Listen to customers – even complaints can be a gift if handled properly and quickly.

6. Be available and accessible when customers have questions, concerns, or comments.

7. Surround your customers with valuable information by using emails, website content, social media, and other methods of outreach – but do not be invasive.

8. Make your website user-friendly and easy to navigate for new and existing customers.

9. Create a blog about your business where discussion is more casual and inviting.

Relationship-marketing is not just a fad. It’s here to stay and people want to know that they are valued and appreciated as an individual. Creating long-lasting relationships helps to ensure long-lasting customers and repeat sales. It also encourages existing customers to refer their colleagues, friends, and others to your website.

Don’t take a single customer for granted. Each and every interaction with a customer is a gift and should be valued.

Video - 4 Steps To Success In Internet Marketing

Here is another great video by Derek Gehl of fame, sharing the number 1 fatal mistake most online entrepreneurs make when starting out, and how you can avoid it.

Internet Business Ideas To Get You Started

A lot of people hit a brick wall when it comes to deciding what products and/or services to offer over the Internet. Here are some ideas to get you started.


This is the way to create an online presence without the technical issues of owning your own website (that comes later). For a start, you can opt for blogs with free hosting that come with already installed features and easy setup. Blog about anything that you find interesting and will be interesting to other readers. A blog with a niche will perform better a personal one. Blogs can also make money with programs like Google Adwords and AdSense. Pay per Click advertising also works for generating revenue.

Internet Research

Anyone who can navigate the Internet and find out almost anything, can market themselves as an Internet researcher. Large and small companies will pay you to find out information for them, and create reports from the research.

Selling Products

If you have a hobby like making and selling crafts you can expand your business online with a website. Set up a website that caters to your product offerings. Market these products online to drive traffic to your website.

Selling On eBay

With this idea, you set up shop on the Internet. You can sell products you created or items you own that you want to sell. Many now make a living selling on eBay. As your business grows, you can expand to involve other product markets.


Many online and offline businesses are looking for help. Freelancers lower the overhead of the company thus becoming more profitable for many jobs than hiring someone to work in the office. Depending on your talent, hire yourself out as a freelance writer, graphic artist, website designer or programmer.

Virtual Assistant

Virtual assistants are the going trend for many businesses. In the beginning, virtual assistants performed the administrative duties of a company from their home. Now, VA’s can be found in all career specialties like medical, real estate, marketing and publishing. They perform tasks above administrative work such as website administrator, report creation and Internet research.

Membership Sites

You see more of these around these days. With a membership site, you choose a niche, such as online marketing. Customers pay to join at a certain level (gold, silver, bronze) and are rewarded with certain perks for their membership that include newsletters, videos or articles on marketing and services to help expand their own business. You create the website and supply the materials yourself or through outsourcing each month to your members.

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